Home staging; 33 techniques to sell faster house

Home staging

Today, the real estate market offers many opportunities to rent or buy a home with a range of varied prices and construction qualities, so the Competition is really fierce when it comes to selling a property.

Although the sale price of a property is still one of the most determining factors, there are other elements that They also intervene in the decisions of the future buyer or tenant, and this is when the different techniques home staging with the intention of accelerate the process of selling a property .

What is home staging

They are a series of techniques imported from the United States whose primary objective is to get the most out of a property that is for rent or sale through a process to improve the image, with the intention of conquering the potential buyer or renter and sell the house more fast .

The home staging techniques (The so-called professional home stager ) actually adopted in Spain as a consequence of the crisis in the construction, where the real estate market offered a portfolio large number of properties for sale and few future ones buyers.

The basis is depersonalize the home with the idea of giving it a feeling of neutrality, allowing to capture the attention of a wide range of potential buyers, it is like a tool of marketing focused on the real estate market of the sale of real estate .

The International Association of Home Professionals staging (which you can consult HERE) has different relevant reports and infographics with very interesting. Among them, the advantages from the perspective of the numbers, which are undoubtedly very favorable!

Access complete ingography and with more data from HERE.

Tips, advantages and benefits home staging

• It has been shown that your potential buyer decides, in one way or another, as soon as you start visiting your home, within the first ninety seconds.
• Home staging creates open spaces, organized, comfortable, clean, tidy, fresh, well lit and with a pleasant environment that facilitates the decision you make the potential buyer in the first ninety seconds of the visit is the one that interests you the most.

• Among the benefits of home staging , is that it can be applied in offices, commercial premises, New, second-hand, furnished or empty homes.
• If the interested visitor enters a space clean, well lit and with a pleasant atmosphere will be easy you can imagine living in.
• A house that has gone through a process of home staging before and after , gain in number of visits that it receives and the speed with which it is possible to sell or rent at the best possible price, since it leaves very few points on which to negotiate.
• As a general rule, staging real estate increases the value of your housing . A better perception of the property, both in rental and for the prospective buyer.
• The result of home staging are neutral environments, which invite you to enjoy them as your own from the first instant.

• In times of real estate crisis, it is essential give added value to your home so that whoever enters she feels at home.
• It is a service focused on improving the first impression of your home to be able to sell it or rent it more quickly.
• Home staging techniques do not imply making large reforms in your home.
• Use simple changes in furniture, in the organization of space, in decoration and in presentation of the house.
• Statistics show that houses that have been subjected to a home staging process are they sell much faster.
• The staging home is a strategy different from the typical one of lowering the price of housing, without need for a significant financial investment.
• You can get great results with the application of very simple techniques and codes.

• Make your property stand out in comparison to Other homes for sale or rent in the same area.
• A prepared house receives many more visits than another without preparing.
• 90% of buyers cannot imagine the potential of your home if they don't see it......don't sell or rent empty houses!!
• About 94% of potential buyers make your internet searches.
• The houses in which performances have been carried out with these techniques are sold between 65% and 85% more hurry.
• 75% of homes for sale in the United States go through a home staging preparation in the houses before being put up for sale.
• The investment in carrying out a performance in your home It will always be less than the reduction in the price that you see forced to do.
• You may not be able to see your home clearly. objective when selling or renting it.

• Another of the tips, hiring a professional from home staging (home stager) you can get the get the most out of your home.
• Showing good photos of your home will make it stand out from all your competition .
• You have to give your potential buyers a good reason to choose your home, showing them your home duly presented and thus, you will be able to stand out among your competition.
• Only 10% of potential buyers can visualize the potential of your property for what it is another reason why these techniques are becoming essential.
• Successful real estate agencies know that the answer to compete in your industry is to make a acting with a professional home stager .
• A performance can be held in any house regardless of its size, state of conservation or sale price.
• The investment that carrying out a performance may entail of home staging in housing is minimal compared to the potential increase in profit at the time of sell it.

How much time does it cost to sell a property

If the objective to be achieved is to speed up the process of sale or rental of a property . The first logic is find out how long it takes to sell a property .

And be careful! The subject of rental housing in quickly , it is not always so easy and no one will Guaranteed to charge every month. We recommend viewing a rental insurance to avoid scares and have collection guarantees.

Although we can find different reference reports, from the technical perspective and veracity of the data, we must to go to the statistics of the largest appraiser in Spain, Tinsa (IMIE Local Markets Reports), where to contribute quarterly relevant reports HERE.

Finding ourselves with the map that will provide us with very interesting. By provinces, the average time to sell a property. (We remember the article on tips for buying houses where we also explain how to calculate the price of a housing in a simple way)

Note: The market for buying and selling properties does that offers real data, both profile and issues economics, or sales times. If we talk about rent, in Actually there are no real statistics but rather they are "guesswork", so we are not going to address them in this article.

What is the profile of buyer

The second point is to know the profile of the future buyer and what is he looking for, what are your concerns, how long you are looking for a property… etc. One of the best reports on the net is The Report Planner–ST. Appraisal Society before the analysis of the profile of home buyers from the web at HERE.

From the report you can extract data such as; the distribution by age of buyers, when did the active start of the housing search process, how many bedrooms are search in a property, the type of housing typology, if do you need financing or not...etc. Endless information that It will be very useful for us when characterizing the property that let's sell.

Home staging techniques and tips

As we have already analyzed in a general way the future profile bought, now it's time to see some ideas and advice on home staging to increase the chances of sale and how to apply them to a property:

1. The house with a marked style . Before begin to change the style or decoration of the house and adapt it, if we actually have a house with a very marked, we either respect it or practice a complete change. No patches!
2. You have to take this technique as a theater . The goal is to set a scene for Nothing is casual and to be able to transmit a sensation. What we try is to make the possible client see the possibilities of the property .
3. We have to visualize the purpose of the housing . It is not the same a flat located in a city what a town house. The purposes normally acquire you are living are different, the first would be a habitual residence and the second, as a rule, a dwelling of rest so we could practice some "more cheerful” and more rustic environments. For example use a more plants, place more emphasis on areas exteriors, porches…etc.
4. Pets away from home . let's remember that it is necessary to avoid distracting the client during the visit to the property and of course, we may have a buyer who does not you like animals and affect with misperceptions. Beware of pet odors…it can be big!
5. You need more opinions . when we live a long time in a house we tend to lose the real vision, so that we should ask someone outside for an opinion sincere, of all the good and all the bad.
6. Empty properties, no thanks! … In the staging home the client must be able to imagine the real dimensions of the rooms so that you can visualize clearly the utility of spaces. most people is unable to imagine a possible distribution without furniture.
7. All rooms must have a utility . Have an empty room without a use determined is an error; we can say that it is an office (we put a table and chair) or the children's playroom, but not that it is a storage room. The storage rooms are assimilated to spaces of disorder and dirt, and we want to avoid bad sensations.
8. The spaces must be ventilated and cool . It is recommended to renew the air for 10 minutes, before the clients arrive (Especially in the bedrooms). We can also use soft air fresheners, but remember that they are of quality, and even some experts They recommend putting the coffee maker a few minutes before the entrance the client's. Everybody likes the smell of coffee!
9. Choose bright, neutral colors . Now now is not the time to experiment with that "fun" green lime. But that doesn't mean you have to put it all white. The shades of gray or light brown are appropriate.
10. Lighting is important . The Home must be well lit. open the blinds, Open curtains (if they are damaged, it is better to remove them). The intention is to eliminate dark corners and it is always better Show the house on days that are not rainy and cloudy.
11. Be careful with the curtains . not to all Everyone likes curtains, so if they're a little damaged, remove them or change them for the roller ones that are more effective for the entry of light and provides a feeling of cleanliness and free space. (See article on advice on fabrics and textiles for the home)
12. Clear rooms . The spaces of the housing must convey lightness, so the less furniture better or rather just. In addition we will have a spacious home feeling. (See 15 tips for minimalist decor)
13. What is left over in the storage room . Those belongings or furniture left over in the house, must be remove outside of this, it is not worth leaving them in a room or in a closet.
14. Neutral furniture . Remember that we are trying to capture a wide range of futures buyers so the furniture must be with a design neutral (also colors) and preferably with straight lines. No frills and no knobs!
15. Furniture placed symmetrically . Symmetrical arrangements usually work well and feel of order. It is also interesting to always create an area cozy and relaxing where the future buyer can see seated in a relaxed manner.
16. Style of the dining table . Dining room it is often a blind spot in the decoration of the house. A large dining table can look bare and uninviting. An oversized array may appear too stiff and formal, so try placing a series of containers more small ones in the center of the table or set the table but without be too ostentatious (Remember that we also have the article on how to decorate a dining room with good ideas)
17. Clear corridors . Let us remember that the corridors by themselves are quite narrow and you can give "feeling overwhelmed" to the client. If they are long, use paintings with vertical elements or some elongated figure in vertical to break the feeling of long distance.
18. Avoid personal belongings . they must not appearing personal objects in the house (photos, medicines, souvenirs, clothes… etc). The intention is simple, that the client be able to design your own home.
19. Broken objects out . Prevent them from being sight broken objects that give the impression that the house it's in bad shape.
20. The best allies are plants and candles . Pretty much everyone loves plants. and candles, provide a feeling of both joy and home. So you have to use them, but without going overboard!
21. Strengths must be strengthened . Of In general, we have the habit of adding objects in the places that you don't really need it and that hinder the client's vision of an area that can be a point to favor in a sale. For example, the typical rug on a quality park.
22. Order sells . Although it looks like a nonsense, sales rates are higher in those houses that there is an order. Both in the kitchen, all rooms, the bathroom or inside the closets, to put examples. (See Feng Shui techniques)
23. Cleanliness is important . cleaning in depth of the house, so that dirt, dust, etc. No distract the buyer.
24. Create a gender neutral master bedroom neutral l. Attract everyone with a bedroom clean and custom-made main room, free of personal belongings and disorder, with a neutral environment, neither masculine nor feminine.
25. You have to open the cabinets . It's recommended that about 20 to 30% of the cabinet doors are open. Obviously all must be ordered in the case of having clothing objects.
26. Repair small damages . Is essential to ensure that all items in the house works correctly; faucets, light bulbs, bathrooms, tiles games etc And also that all the windows close correctly. All these defects can spoil the good image of the property, and hinder the treatment of the sale.
27. Invite people to explore the entire home . Placing something that attracts attention in the top of stairs, in hallways, or on corners, it can arouse curiosity and keep Interested potential buyers throughout the "tour" of home. A work of art, a comfortable reading seat under the window, a vase of fresh flowers, a pendant light from design or even a small and colorful rug can serve to attract attention.
28. Outdoor spaces . Have you a balcony, terrace, garden or orchard, are spaces that sell much therefore we must not neglect them. Always ready, clean (Although it is winter) and tidy.
29. Terrace and porch with furniture . Always Where possible, a table and chairs should be placed. Buyers can project how the time will pass enjoying the space.
30. Countryside dwellings . Normally the purpose is to relax and spend some time with the family. It is advisable in this type of housing to place good pots and vases, wild flowers, next to the fireplace (it is important to light it) a sofa, a blanket smooth…etc.
31. Photographs of the property . Not only It is enough to have a good cell phone or camera to know convey positive feelings. Yes when a faucet breaks you call a plumber, because when you need good photographs, you call a professional photographer. A good one photo is able to sell a property (Forget that the Real estate agents provide the photos, they know how to sell properties not to take photos).
32. Videos of the property . You have to keep in mind that a good video sells, but we repeat that there are professionals dedicated exclusively to it. or is done a good video, or not, half measures we will provide sensations to the client that will not be adequate. Also the Virtual reality is already part of these techniques of quick sale.
33. The real estate agent or real estate agency, yes! . These professionals can make the process of sale much easier for the seller, since they have experience in the sale of houses. Obviously, the weak point of the real estate agents is that they charge a commission that will be to subtract from the sale price. For this reason, it you will need to evaluate the different real estate agents in regarding the services offered and the cost they charge for them.