If you are looking for business opportunities, employment, networking, make your brand grow or simply make yourself known. to day of Today, among all the courses of action that you can think of, the network social linkedIn should be among the first choices!
Last year, the linkedin platform in Spain had 13 Millions of registered users. What translates into opportunities for all and for all sectors, with very active professionals in the field of architecture, engineering or construction, and we confirm this.
The platform itself has a training section called Linkedin learning with a huge amount of courses in Spanish and in all areas, some paid and other linkedin courses for free .
That's where we should start learning about how to use LinkedIn , how to improve the profile , how to look for a job , the recommended best practices on networking or the famous « social selling » (Getting leads and sales from networks social).
Listen up! This month, in addition, linkedin has created a section special for marketing with new free courses that can you help…
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There is a lot of art when it comes to moving and using the LinkedIn tools, but there is also a science behind of it. And this time the platform is putting it on us easy.
The social network of professionals has just launched LinkedIn Marketing Labs . A free online learning consisting of 6 courses for understand network best practices, analyze and optimize, and level our marketing strategies in LinkedIn .
A training to learn more about the strategies of how to boost business on linkedin or how develop a powerful content marketing strategy, step by step, designed to deepen and enrich how should we act on the platform and what possibilities we have.
Each course has a total duration of 45 minutes that They comprise different sections. The six new courses are the following:
You can access all six courses from LinkedIn Marketing Labs HERE. To enter, it will ask you for a "login" that you can use the same as the Linkedin profile.
The training is in English, but don't worry, there's solution for everything. First, I have to comment that the small educational videos that appear, are also explained in text, and, secondly, you can use this Google Translate Chrome extension (Very useful, see article on digital tools for architectural firms and engineering) to have something like the following translation:
You no longer have any excuse for taking the course from professional linkedin about network marketing social, but there is more... And if it does not finish convincing, recently we also publish fully online courses free of interest to the community:
And at this point, it's time to see techniques to enhance the profile and improve visibility…
One of the things that surprises me the most about LinkedIn and its entire technological ecosystem, is the little use of the Linkedin learnin training platform g. HE offer 30 free days of training with thousands of courses, and there is no way for people to use it.
A simple example, in Spain we are a lot of millions who we're active on LinkedIn, and yet if you look at the video views of how to optimize the profile LinkedIn or look for a job on this network. we have what next…
What I mean is, in my opinion, I think that we need to improve this aspect a bit and for that, we just we have to access LinkedIn learning from HERE.
Of course, there are other ways to understand what improve your professional profile , for example, Youtube. It is the fastest to find advice and tips, such as the following video that is from the Elabs Consulting agency, very known in Spain.
You can do a lot of things on the web, but we're more interested in know what NOT to do if you want it to work networking on LinkedIn :
These latest conclusions and lots of quality information They are extracted from this Linkedin PDF document « Guide to create a perfect profile in LinkedIn » prepared by the Business School highly recommend!
LinkedIn does not work like other social networks and its information technology, even if it appears, your key for visibility is the commitment in:
A “cocktail” that you have to work on. The engineering team of LinkedIn refers to this as "speed." the faster you can engage and interact with your messages, more visibility will give the algorithm to your content in the feeds of the people, and the more impact you will have.
If you look at the information when you are inside the network, you will rarely find spam. And it is that the platform has managed to maintain that quality content, whatever really observes the user and, the poor quality one, remains in the background of the platform.
The platform itself has a guide document for companies where they already indicate some keys to move within the system. A winning strategy on LinkedIn starts with your goals:
The following video is a complete seminar on how to improve the positioning of your profile in Linkedin , one of the few that are worth seeing and try many relevant aspects…
1.- Getting comments on your post is the key to the viralization of the content (The first hour since the comment post is the most relevant to the Linkedin algorithm)
2.- Do not always use links that refer us to other websites outside of linkedin . The algorithm will give us more positive points if we also play with internal publications sharing things from other users. Trick: More range if we removed the preview and added a related photo with the theme.
3.- The number of publications also influences the visibility. According to experts, it makes only one publication a day you will improve in positioning!
4.- The visibility of the SSI on Linkedin . The platform itself indicates a visibility score that, the higher, the better. First we have to “enter – log in” and later, we can consult from HERE.
5.- Share documents and videos . Yeah LinkedIn wants users to spend more hours on their website! we will listen! Documents and videos retain users more time, and if it is thanks to us, it will reward us.
6.- Use PULSE. On the platform, there is a section to publish complete articles called Click , in the style of a normal Blog. post some relevant article, the platform will thank you.
Segmentation is at the core of what makes it possible for succeed on LinkedIn. Take care of the profile and always act with coherence.
